Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications.
The Basics of Quote-to-order Systems P.J. Jakovljevic
Global competition means more choice for consumers and increasing customer demands. Manufacturers and distributors must develop a better understanding of what customers want so that they can configure, produce, and… Read Article…
How to Measure Customer Satisfaction Murali Chemuturi
Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction… Read Article…
A Semi–open Source Vendor Discusses Market Trends P.J. Jakovljevic
A response to trends in the open source software market comes this time from relative newcomer provider xTuple. This vendor’s footprint isn’t entirely in the open source door, however, with OpenMFG, its commercially… Read Article…
A Lexicon for Customer Relationship Management Success Glen Petersen
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is… Read Article…
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